About the Logo

The colorful culture of Region III

The Giant Lantern Festival and the Hot Air Balloon Festival are both enchanting festivals with likewise fascinating back stories of resiliency.

The international balloon fest was initiated in 1994 to resuscitate the fledging spirit of the Kapampangans - only three years following the eruption of Mt. Pinatubo. The century old lantern festival withstood many calamities and even wars.

The hurdler can be seen leaping across the letters on the logo. Like an athlete that runs and jumps over each hurdle, it is a representation of how Filipinos respond to every challenge.

Yellow and orange, which represents the dawn or the new morning, and the addition of other colors that are analogous to “tomorrow” or “future,” complements the design and the overall theme.